Services

New developments require new communication- and marketing channels

In the past, you might have been able to reach your target group fully by the classic marketing mix. But things have changed. Especially young and trendy customers and a growing number of middle-aged customers, as well as the so-called silver surfers, can now mainly be reached by Web 2.0.

This requires special PR- and marketing strategies set up especially for those news channels.

With the boom of Facebook, Twitter, bulletin boards, weblogs, and YouTube, the conversations and the language on the internet have fundamentally changed.

We speak the new language, are at the centre of the conversations and will make your brand and your products the topic of discussion, too.

We will analyse your status quo on the Web 2.0, select the suitable channels, communities and online media for you and your products, create a tailor-made social media strategy and will effectively and also measurably implement it for you.

Furthermore, we will professionally advise you with regard to social media measures in general and online reputation. We will figure out target group specific possibilities and strategies for your brand and your product.

Consulting

Which kind of social media page shall I choose for my product? What should my Facebook page contain?
How can I get readers for my corporate weblog?
What is Twitter exactly good for? Do I need a YouTube Channel?
What are people saying about me and my brand in bulletin boards and weblogs? -

We advise you on the following topics:

Social Media Marketing in general, Facebook, Twitter, Blogging, Community Managemant, Seeding, Online Reputation

We will support you in successfully concepting and implementing your Social Media Marketing projects and will provide answers to your questions.

Our Consulting Services in Detail:

Assistance on the following Social Media Marketing topics:

Setting up and editing corporate Social Media pages (Facebook, Corporate Blog, Twitter Account, YouTube Channel, Myspace Page etc.), support, getting readers/fans/followers etc., communication with users/clients, tonality, community management, how to avoid pitfalls

Consulting Online Reputation

What are people saying about you on the social web? What are opinion leaders of your target group thinking about your company?
What are bloggers and bulletin board users writing about you and your product? Are there any false accusations about your product being placed in costumer experience platforms? What can be done about that? Our experience and expertise on these matters will help you find an answer to all those questions.

Consulting Blogger Marketing/PR

Would you like to involve influential bloggers in your PR- and marketing concepts?
We will advise you on the right way of contacting and communicating with opinion leaders and bloggers and help you develop effective campaign strategies.

Special: Marketing and consulting for start-ups and up-and-coming artists

Everybody has to start somewhere. To help start-ups realise their goals, sonic grape offers consulting and Social Media Marketing with special introductory rates. Just send us a message here.

Word of Mouth Marketing in Weblogs

sonic grape cooperates with a network of more than 1.000 weblogs (German-speaking countries and international). We work with bloggers from various fields (for instance lifestyle, design, fashion, music, photography, art, wellness, beauty, family, sports, culture, film) on a personal and trustful basis.
Therefore, sonic grape are able to spread a „message“ in a very short time effectively on the internet. Right in your target group!!
Reach the opinion leaders that matter for your brand!!!!

Your options:

Product Reviews: Bloggers receive your product and write individual articles on it in their weblogs and recommend them to their readers
Advertorials: Bloggers place advertorials on your product in the editorial part of their weblogs
Banners: Advertising on weblogs (banners, viral clips etc.)
Promotions: Special promotions and competitions on weblogs
Opinion Research: Early adopters and opinion leaders among the bloggers will give you valuable feedback on your new product -
directly from the target group

Seeding

We will make your products and events topic of discussion in the suitable Web 2.0 channels thanks to our large seeding network that has been built up over many years – in weblogs, bulletin boards, online communities and online magazines.

Our extensive seeding network (1.000 weblogs, 400 online communities and bulletin boards in Germany and internationally) offers you the opportunity to place your message right where your target group can be found!

The seeding of viral clips in weblogs and video-share-portals is also part of our services.

Social Media Pages

sonic grape creates target-group specific Social Media Marketing strategies and implements them professionally and in a creative way in the social media channels suitable for the respective brands/products.

sonic grape has a high knowledge of the current trends and modes of communication prevalent in the important social networks (from Facebook to Qype). Therefore, we can carry out authentic and successful measures in social communities.

sonic grape creates professionally designed Facebook pages, Twitter accounts, corporate blogs, YouTube channels, Myspace pages and much more. We also take care of the support and editing of your social media pages (regular postings/articles, measures to enhance the number of fans/readers, community management, monitoring)

We create and edit the following social media projects for you:

Facebook-Page
Twitter-Account
Youtube-Channel
Corporate Blog
Myspace-Page
Last.fm Profile
Microsites (for special competitions, campaigns, movies, releases etc.)
Ad Games
iPhone/iPad Apps

Photography und Webdesign

Images are an essential part of communication. Accordingly we also offer photography services. Please contact us for further details.

Furthermore, we concept and create your website with full service: concept, structure, text, images, design, programming. Here, we also offer special conditions for start ups and artists and provide them with a professional online page at affordable rates.